Objectives
1. Coordinate and grow the vocal atmosphere at matches.
We build the match day atmosphere and terrace culture at home and away matches through coordinated vocal support and flag displays.
2. Organise reliable and affordable travel to away matches.
We provide away travel services for all Altrincham supporters and offer discounted pricing and priority booking to our members.
3. Discuss key topics and gauge the overall opinion of the group's members.
We will provide a platform for Altrincham supporters to constructively debate important topics, canvas opinion and find solutions.
4. Establish and maintain a constructive communication channel with the football club.
We will represent the views of our members to the football club and advocate for these perspectives to be considered and valued in club decisions.
5. Support local community initiatives and relevant charitable causes.
We will support local community initiatives and relevant charitable causes to make a positive impact outside of football.
Structure
Union Golf Road is built on a member-driven model, ensuring that all fans have an equal voice.
Working Groups
To effectively support our objectives, we have established several Working Groups focused on specific areas:
To effectively support our objectives, we have established several Working Groups focused on specific areas:
- Flags & Atmosphere: Enhances matchday displays and coordinated support.
- Away Travel: Organises travel to away fixtures.
- Fundraising: Develops initiatives to support UGR’s activities.
- Communications & Media: Manages our public presence and keeps members informed.
- Finance: Oversees financial planning and transparency.
- Community & Charity: Supports local initiatives and charitable causes.
Each member has an equal opportunity to participate in these groups, ensuring that everyone can contribute in a meaningful way.
Decision-Making
UGR operates on an equal consensus model, meaning every member has an equal say in decision-making. We prioritise reaching a general agreement and, where necessary, hold votes to ensure that the group’s direction is shaped by all voices.
More information on our Objectives and Structure can be found in our Constitution.
UGR operates on an equal consensus model, meaning every member has an equal say in decision-making. We prioritise reaching a general agreement and, where necessary, hold votes to ensure that the group’s direction is shaped by all voices.
More information on our Objectives and Structure can be found in our Constitution.